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Optimism – A Strategy For Profitability

You probably know the old expression: “When life gives you lemons…” It carries the sentiment that, no matter what our circumstances in this life, we have the opportunity to choose how we allow them to affect us. Either we can spend our days puckering at the sourness of our situation, or we can add a […]


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“I’ve got your back.” – Loyalty

It is common for partnerships and friendships to come and go. While people can come into our lives without much planning, before we know it we integrate into new routines relationally and in work flow with them. All the while, we adjust to the newness of the relationship, navigate through hardships and enjoy the good. […]


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Who Really Cares?

Those of us who invest deeply into our products and services can feel at a loss sometimes when the people we’re trying to reach don’t seem to care like we do. I mean, doesn’t every person on the planet wake up in the morning thinking about face cream [aka insert your product or service here], […]


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Onward and Upward

I think it’s safe to say that 2016 was a difficult year for most of us. It seems we’ve been running after hope but the track has often felt like a gnarly mud pit. With every messy step forward, we feared losing our shoes or getting stuck in a place we didn’t want to stay. […]


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The Process – Ugly & Beautiful

Imagine you’re standing beneath a canopy of fluorescent lights. In front of you, rows of cereal boxes are neatly arranged. You locate the one you’re here to buy, pick up the box and head to the register. You pay, kindly tell the courtesy clerk to keep their plastic bag (so environmentally-conscious of you!) and carry […]


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Unearthing Our Why – The Value of Stepping Back

What would you say if someone asked you why your company exists? I imagine that you, like me, might give them your 10-second elevator pitch. But, what if they probed further seeking to genuinely understand why, at the core, you do what you do? While most of us probably go years without ever really being […]


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Profit is Bottled at the Source

We’ve all called a company and been met by an automated system that seems to transfer us in circles before putting us on hold or asking us to leave a voicemail that never gets answered. I get it, companies are busy. They’ve got a great product and are in high-demand. But, should this impact the […]


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Page 9 to the #1 Spot in 90 Days

We’ve all been there. You google your own company and it’s nowhere to be seen. Finally, by page 11 you see a link to your site from some social media post you paid for a year ago. The term “Search Engine Optimization” becomes a cuss word around the office, as nobody seems to know exactly […]


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Relatability & The Power of Belonging

As human beings we have an inherent attraction to certainty and belonging. We spend so much of our energy working to clearly define who we are and where we fit. That’s probably most obvious in our teenage years, but even as adults we look for things to identify with. As business owners it’s our job […]


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Clarity: What your brand says behind your back

Living in the so called “Information Age” makes this a great time to be in business. We can reach more customers in more ways than ever before. While this is good for us, it is also good for everyone else. If we are going to succeed and stand out, our branding needs to be as […]

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