It all started back in the fall of 2009.
I had been traveling the world for a few years hosting humanitarian efforts with a large non-profit and here I was, harvesting corn with mountain villagers in the Tibetan region of China. I was breathing in the cool air of the vast Himalayan mountain range and wondering how on earth I got there in the first place. I was experiencing something profound, something graceful. I was experiencing life as it were and quite frankly, should be.
Simple, right and full of wonder…
It was then that I decided to write home. I wanted to somehow share my experiences with the people that I care about. It started off very basic; text and pictures. As the letters started to get more and more routine, I began exploring the relationship between my content and its environment. Why would I depend on a basic text font like “Times New Roman” to convey my exciting and terrifying journey through the Swiss Alps? How could a simple photograph even attempt to capture my intense exhaustion while hosting pop-up clinics for Haitian tent cities after the earthquake?
My love for design was birthed from an overwhelming desire to share my experiences and why they matter. I wanted to communicate my goals for the future to people I knew would give a damn. And, isn’t that what every company/organization leader wants? To share their experiences, their beliefs about why they matter and their vision for how they could impact the world they live in?
We share the same purpose, and that is the foundation for any great partnership.
Fast forward to October of 2015. After moving to Orlando, Florida to go to college for design and working as a creative lead with several companies, I received a job offer from one of the most prominent creative agencies in the country. I left my stable job to embark on this exciting new journey with this wild bunch of highly creative and driven people. I was honored to be counted as one of them and walked with a tremendous amount of thankfulness to have the opportunity. On the 30th day of my tenure, the VP sat me down and without many words, he let me go. As it turned out, I wasn’t what they were looking for in a “future” senior creative. I left quietly, and took the stairs. Fifty flights of shame. I hopped on the train with my sunglasses on and my bottom lip quivering trying my best to hold back the tears. I felt like I got punched in the gut. I needed air. As my stop was approaching, I stood up and began walking towards the doors when suddenly a burst of determination erupted within me. I knew I had to do something. I knew this couldn’t define me and what I’m capable of accomplishing.
It was time to make lemonade from lemons.
I was thrown into full-time freelance work whether I was ready or not. I reached out to all of my channels, friends, former clients and partners. I was determined to find work. Surprisingly, within a week I tripled my income and had more clients than I knew what to do with. Every hour of my 60/hr week was accounted for. After a few months on the grind, I found myself turning down more clients than I was taking because I was at capacity. It was then that I decided to start Blossom Creative. I knew these people needed a solution and a trustworthy partner to give it to them. I felt like Ron Burgundy when he shouted “ASSEMBLE!” because that’s basically how it happened. One social media post and I had a full team of eager professionals bursting with talent and drive. I knew something amazing was forming!
We are working with some amazing companies and going about our days doing what we love. We are experiencing the challenge of technology’s ever-present learning curve, and celebrating victory when another ecstatic client’s name goes down in our books.
Cheers to moving forward and turning everyday risks into everyday rewards.