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Relatability & The Power of Belonging

As human beings we have an inherent attraction to certainty and belonging. We spend so much of our energy working to clearly define who we are and where we fit. That’s probably most obvious in our teenage years, but even as adults we look for things to identify with. As business owners it’s our job […]

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Clarity: What your brand says behind your back

Living in the so called “Information Age” makes this a great time to be in business. We can reach more customers in more ways than ever before. While this is good for us, it is also good for everyone else. If we are going to succeed and stand out, our branding needs to be as […]

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