Imagine you’re standing beneath a canopy of fluorescent lights. In front of you, rows of cereal boxes are neatly arranged. You locate the one you’re here to buy, pick up the box and head to the register. You pay, kindly tell the courtesy clerk to keep their plastic bag (so environmentally-conscious of you!) and carry […]
What would you say if someone asked you why your company exists? I imagine that you, like me, might give them your 10-second elevator pitch. But, what if they probed further seeking to genuinely understand why, at the core, you do what you do? While most of us probably go years without ever really being […]
We’ve all called a company and been met by an automated system that seems to transfer us in circles before putting us on hold or asking us to leave a voicemail that never gets answered. I get it, companies are busy. They’ve got a great product and are in high-demand. But, should this impact the […]
We’ve all been there. You google your own company and it’s nowhere to be seen. Finally, by page 11 you see a link to your site from some social media post you paid for a year ago. The term “Search Engine Optimization” becomes a cuss word around the office, as nobody seems to know exactly […]
As human beings we have an inherent attraction to certainty and belonging. We spend so much of our energy working to clearly define who we are and where we fit. That’s probably most obvious in our teenage years, but even as adults we look for things to identify with. As business owners it’s our job […]
Living in the so called “Information Age” makes this a great time to be in business. We can reach more customers in more ways than ever before. While this is good for us, it is also good for everyone else. If we are going to succeed and stand out, our branding needs to be as […]
I often find myself wondering how dishonest businesses ever succeed. I look at household brands who’ve compromised quality for a marginal increase of pennies on the dollar. How did they get there? How did they find that back road that took them the way of greed and deception?
After several hours of experimenting and researching options in loading fonts, I review some of the things I learned and the setup we’re running to get our fonts to load quickly and reliably.
Many business owners still live by the classic “Red & Yellow” bright and bold, catch your eye or we’ve lost you strategy when it comes to advertising. They conduct their business as if in this formulaic universe where you must treat potential customers as if they’re pets who only know one or two basic commands. […]
Imagine you’ve just met a new acquaintance. Why do you care if they get a good first impression of you? Some might say it’s because you never know what this person could end up meaning to you in the future. Most of us though, simply want everyone to like us. Whatever your reasons, every one […]